An award-winning Birmingham-based mummy blogger and social media influencer has been named as this week’s charity champion, after selling over 2,000 specially-designed mugs and donating part of the proceeds to Birmingham Children’s Hospital Charity.

Emma Conway, who may be better known to her blog and social media followers as ‘brummymummyof2’, often writes about the trials and tribulations of parenthood. Being renowned for her love of big mugs, she designed five over-sized receptacles for proud Brummies. With colloquial slogans such as ‘morning bab’, ‘love you bab’, as well as one of her signature sayings ‘living my best life’, Emma made sure that £1 from the sale of each mug was donated to help raise funds for the hospital’s sick kids.

The 41 -year-old mum, also organised two ‘brummymummynightout’ events, where other mums and like-minded people could meet up to chat, make new friends and tackle the loneliness that some stay-at-home mums often feel. Along with the donation from her mug sales, Emma also wanted the proceeds from her meet-up ticket sales to go to the charity, which combined came to an amazing £2,040.

Emma chose for her funds to go to Birmingham Children’s Hospital’s KIDS/NTS team and its critical care ambulances. KIDS/NTS, which stands for Kids Intensive Care Decision Support and Neonatal Transfer Service, use special ambulances, or mobile intensive care units to provide specialist emergency transport for critically ill babies and children.

While neither of Emma’s two children have ever had to use the critical care services, she knows how important the ambulances are to the hospital and the fear that parents feel when their children are sick, after her own daughter was rushed to Birmingham Children’s Hospital as a baby.

Before Emma’s little girl had even reached the age of one, she had been blue-lighted to the hospital twice after experiencing Febrile Convulsions, a type of seizure that can be triggered when a child has a fever. Fortunately, on both occasions Emma’s daughter, now eight, recovered well and had to spend minimal time at the hospital.

Emma said: “There is nothing quite like the fear you feel when your child is poorly, but as a parent, knowing that these special ambulances exist should you need them is such a comfort and I’m so proud to have been able to raise money for such a fantastic service.

“I love my job, but there’s no escaping the fact that social media can sometimes be a shallow industry to work in, so I’m really grateful that my amazing followers got behind me to help me use my influence for good and raise money for such an important cause.”

Miranda Williams, Public Fundraising Manager at Birmingham Children’s Hospital Charity, said: “We’re absolutely blown away by Emma’s fundraising and how her followers have rallied around to buy her fantastic mugs and attend her events, helping us to do more for our sick kids.

“The money Emma has raised for our KIDS/NTS team will help them to ensure that newborn, small babies and children requiring intensive care and emergency treatment, can continue to be transferred to the right place, at the right time for the right treatment.”