Cause Related Marketing Through cause related marketing we have created some amazing, mutually beneficial partnerships with supporters. One such example is our partnership with Mowgli Street Food in Grand Central who add an opt-out £1 donation to every customer’s bill. Through this they have raised an average of £1,700 for us every month and over £24,000 in 2018! Working to develop a new product, or aligning our charity brand to enhance an existing one, can bring a new platform to your brand alongside raising transformational amounts for us here at the Birmingham Children’s Hospital Charity. In fact research shows that between 85-90% of consumers would switch brands to buy a product associated with a good cause. Contact us to find out more about some of our inspirational CRM's and find out how you can get involved.