Fundraise At Work Ways to get involved Cause Related Marketing Cause related marketing allows commercial activity between a business and a charity to form a mutually beneficial partnership that markets an image, product or service. Research shows that between 85 – 90% of consumers would switch brands to buy a product associated with a cause. This is an amazing opportunity for your business to work in collaboration with our hospital, for mutually beneficial results. Working to develop a new product, or aligning our charity brand to enhance an existing one, can bring a new platform to your brand alongside raising transformational amounts for Birmingham Children’s Hospital. To find out more about some of our inspirational CRM's read our information sheet and get in touch.