We are delighted to be working with Pure Destinations, based in Edgbaston, for another year, as they pledge to donate £2 from every holiday package sold to our charity. This means, that booking a holiday with Pure Destinations will help make a difference to the 257,000 children treated at our hospital every year. These funds can be used for anything from funding research and innovation to buying colouring books for hospital waiting rooms.

2017 was a really exciting year of growth for Pure Destinations, as the company opened their second store in Sutton Coldfield in October with a glitzy Las Vegas themed launch party, as well as winning ‘Best Luxury Holiday Company’ and ‘Best Independent Travel Agency’ at the British Travel Awards. So far, Pure Destinations have raised over £700 through the commercial participation agreement and we look forward to our partnership growing with this success and can’t wait to find out how much is raised for 2018!

If your company is interested in setting up a commercial participation agreement with us, please get in touch with our fundraising team on [email protected] and we would love to discuss ideas further!