Our commitment
How do we calculate the figure?
This calculation shows the proportion of supporters’ donations which go towards the charity’s work and what goes towards fundraising for the future.
Across the charity sector, there is no uniform method used to report on this figure. We take a five-year average to produce this information; a method which allows us to account for in-year activities which may produce anomalous results. An example of this is a campaign like the Big Sleuth, which produced good results for us in terms of income and added considerable value in non-financial areas such as brand awareness, but also came at a higher cost than our usual fundraising activities.
We believe this five-year method gives the most accurate picture of the proportion of the money we received which we spend on raising income.
Fundraising Income
Over the past five financial years (2020/21 – 2024/25) total income raised was £37.431 million.
Costs to raise funds
Over the same period, we spent £12.866 million on raising this income.
Full details of these figures are available on our Annual Report and Financial Statements. These are publicly available documents which can be found on the Charity Commission website here.