Make the most of social media for your fundraising

Tell your friends and followers why you’re fundraising and what it means to you. Don’t forget that on X you’re limited to 280 characters, so you’ll need to be short and sweet. For example: “I’m fundraising for @Bham_Childrens on Saturday to say thanks for my daughter Lily’s amazing care. Show your support by making a donation <insert JustGiving link>”. On Facebook, your word count isn’t restricted, so you can share your story in a lot more detail by setting up a Facebook Fundraiser with ease.

Keep your followers updated and show them how much work you’re putting in to meet your fundraising target. If you’re doing a challenge event for example, share your training sessions online.

Bring your story to life by including photos and videos in your posts. You can also use our charity logo to show you’re supporting us – get in touch with our fundraising team or your dedicated fundraising contact to find out more.

Don’t be scared to ask people to donate, but also to follow and share your posts. The more people who read your story, the more donations you’re likely to get!

Make sure you tag in everyone involved in your fundraising. If you do this, your posts will appear on more pages and they’ll be seen by more people! Simply find out their account handle (e.g. @Bham_Childrens). If you’re holding an event, you could even create your very own ‘Facebook Event’ page and invite all of your friends to join, to keep up-to-date with your latest fundraising news.

If you have any queries about using social media to publicise your fundraising activities please call us on 0121 333 8506 or email us and we’ll be happy to help.